India, Feb. 4 -- Around 14 out of every 100 Indians shop online today. As digital adoption rises, D2C brands are finding more headroom for growth, especially as omnichannel retail blurs the line between offline and online. Over the next five years, this shift could unlock a $300 Bn opportunity for the D2C segment.

Over the same period, India's digital shopper base is expected to reach 500 Mn, driven by rising smartphone penetration, projected to reach 95%, with a base of around 1.2 Bn users.

Over the past six years, Inc42 has closely tracked this evolving ecosystem. Through reporting, data-led research, summits, and cohort-based learning programmes, we have chronicled how D2C brands move from early traction to scale, while navigating sh...