India, Nov. 20 -- India's direct-to-consumer (D2C) market, which is projected to reach $300 Bn by 2030, has grown exponentially in the last few years. While growing in every possible category including food and beverages, fashion, health and what not, D2C brands have made their significant place in the Indian consumer's daily life.

The rise in the number of D2C brands is due to several factors including the Covid pandemic, higher internet penetration and growth of digital infrastructure, among others.

Amid IPO wave of 2024, public listing of D2C brands like Menhood, Honasa and FirstCry with its dozens of D2C brands has also shown maturity in the ecosystem.

While several D2C brands including Nat Habit and Hyphen are in the spotlight for...