India, Sept. 8 -- Z47-backed gaming platform Zupee is pivoting to short video content following the ban on real money gaming, sources told Inc42.

The startup began a pilot of the new offering last week, the sources said. Zupee does not plan to launch a separate app for the offering and would integrate the short video content within its existing app.

The platform will offer subscriptions for its short video content. Users will be able to access the platform from outside India as well. For this, Zupee is looking to incorporate a new overseas entity, most likely in the US.

Besides, the startup also plans to work on a new astrology platform. However, discussions on it are at a preliminary stage and nothing has been finalised yet.

A detail...