India, March 4 -- Beauty ecommerce unicorn Purplle has secured fresh capital of INR 99.88 Cr (around $11.43 Mn) from its parent Manash E-commerce Private Limited.

Regulatory documents sourced from the Registrar of Companies (RoC) showed that Manash E-commerce issued 1,13,200 shares to Manash Lifestyle Private Limited at an issue price of 8,824 each.

It is to be noted that this is an internal cash transfer and not fresh funding at a parent level.

Purplle's board passed a resolution to give effect to the allotment of equity shares on a rights issue basis at its meeting held on February 28, 2025.

The investment comes amid reports that the Purplle, which counts Goldman Sachs, Peak XV Partners and Kedaara Capital among its investors, is li...