India, March 18 -- Former Milkbasket cofounder and CEO Yatish Talvadia has launched a new venture, D2C grocery brand Anmasa.

Talvadia has cofounded the startup with Shailendra Upadhyay, the former founder of grocery delivery platform Veggie India that was acquired by Milkbasket in 2019.

It is pertinent to note that Milkbasket is also an ecommerce platform that sells dairy products, groceries, fruits, vegetables, and bakery. In 2021, Reliance Industries' subsidiary Reliance Retail Ventures acquired a majority stake in the startup. After serving as the acquired company's CEO (after erstwhile CEO Anant Goel resigned in 2020), Talvadia stepped down from his position at Milkbasket in 2023.

Anmasa was incorporated in the same year, but it be...