India, July 21 -- Earlier this year, when Zomato changed its name to Eternal, a lot of eyebrows were raised. It signified a shift in the company's strategy. Zomato was no longer the focus.

This was in February 2025. Come July, a cursory glance at Eternal's (earlier Zomato's) Q1 FY26 financial statement reveals how Eternal is now more Blinkit than Zomato. This extends to revenue, the growth narrative and the company's future investments.

Exhibit A: For the first time, Blinkit's net order value (NOV) has surpassed food delivery's NOV for a full quarter.

The indications were always there. A little over a year ago, CEO Deepinder Goyal himself said that Blinkit would be a bigger business than Zomato's food delivery business.

And it's playi...