India, Dec. 31 -- Business-to-business (B2B) ecommerce solutions provider ElasticRun managed to narrow its loss in the fiscal year FY25 by 60% to INR 145.1 Cr from INR 359.6 Cr in the previous year.

The startup's operating revenue surged 8% to INR 2,653 Cr in FY25 from INR 2,435 in FY24.

Including other income of INR 112.9 Cr, ElasticRun's total income stood at INR 2,765.8 Cr in FY25 as against INR 2,544.8 Cr.

Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam and Shitiz Bansal, ElasticRun's tech platform acts as an extended arm of FMCG companies' direct distribution networks in rural areas and enables these businesses to reach kirana stores in the hinterland.

The startup generates revenue through its tech platform which acts as an ex...