India, March 12 -- The Department for Promotion of Industry and Internal Trade (DPIIT) has inked a pact with cosmetics firm The Estee Lauder Companies (ELC) to boost India's beauty and personal care ecosystem.

Under the MoU, DPIIT's Startup India platform will be integrated with ELC's BEAUTY&YOU India programme to help brands with funding, mentorship, industry insights and access to a global network of beauty experts.

"India's beauty industry is undergoing a major transformation, and collaborations like this play a pivotal role in fostering innovation and entrepreneurship," said Sanjiv, joint secretary, DPIIT.

Additionally, ELC announced the expansion of its BEAUTY&YOU India programme with a new category specifically focused on support...