India, Sept. 7 -- Digital advertising continues to grow in the country, with the medium retaining its growth momentum in the first half of 2022 as well. During the January-June 2022 period, digital ad insertions surged 109% compared to the same period last year, according to a report by TAM Media Research.

The services sector had a 46% share in ad insertions on digital platforms, followed by education with 13%. The top two sectors together accounted for more than 55% share of ad insertions on digital media, it said.

Among the leading sectors, six out of the top ten categories were from the services sector. While the 'properties or real estate' category acquired the leading position, ecommerce-financial services was the new entrant in th...