India, June 23 -- Put yourselves in the shoes of Delhivery. What do you do when quick commerce and hyperlocal deliveries become the norm for most of India's online shoppers? You move where the customers are going.

And that's why, this week Delhivery did something that many think was a logical move, just a reaction to how the market is moving.

The listed logistics major entered the on-demand transportation and delivery services for both businesses and consumers with a new app, Delhivery Direct.

Under this, Delhivery will offer pickups within 15-minutes of booking for local deliveries using two-wheelers for parcels as well as three and four wheeler vehicles for larger consignments.

Taking on the likes of Pidge, Porter, Uber, Rapido, Bor...