India, July 28 -- Indian quick commerce unicotn Zepto launched high-quality video ads from static images using Google's Veo 2 AI model for video creation. It took Zepto just a few hours for the software to stitch together visuals, motion, and captions.

Thanks to the power of AI-generated videos, installs for the Zepto app surged 100% and advertising efficiency improved by 11%, according to what Google India claims. But this is just one example of how Google is banking on AI and GenAI to revamp its $3.7 Bn Indian ads business.

Thanks to this, blitzscaling is indeed going through a big shift - not just in India, but across the world. It's no longer about spending millions on ads, but being smart about where the money goes. Like sportswear...