India, Oct. 30 -- Consumer goods giant Dabur India has launched a new investment platform, Dabur Ventures, to back high-growth, digital-first businesses. The company's board approved a capital allocation of up to INR 500 Cr, which will be fully funded through Dabur's internal reserves.

Via the new venture arm, Dabur plans to invest in emerging D2C businesses across personal care, healthcare, wellness foods, beverages and ayurveda. The investments will primarily target new-age startups that have strong digital roots and display clear potential for growth and scalability.

CEO Mohit Malhotra said during Dabur's Q2 earnings call that the conglomerate would restrict its new startup investments to existing categories. However, it will also lo...