India, Dec. 22 -- The direct-to-home (D2C) segment has emerged as one of the most formidable business forces cradled in the world's third-largest startup ecosystem that's expanding at 12-15% every year, backed by the fastest-growing economy globally.

With more than 800 brands vying for a slice of an estimated over $87.5 Bn market pie, India boasts of the second most-funded D2C sector, trailing behind the US and racing ahead of China. India's $87.5 Bn D2C ecommerce market is on track to almost triple to $267.03 Bn by 2030 at a staggering 25% annual growth rate.

This shift reflects deeper changes in how Indian consumers discover and buy products, and how brands compete for retention.

Driven by more than 270 Mn online shoppers, the rapid ...