India, Feb. 20 -- D2C startup The Whole Truth has raised $15 Mn (around INR 129 Cr) in its Series C funding round led by European investment firm Sofina.
The round also saw participation from existing investors including Z47, Peak XV Partners, and Sauce.vc.
The startup plans to use the fresh capital to invest in scaling up the brand's in-house manufacturing capacity, hiring workforce, and introducing new categories.
Founded in 2019 by ex-Unilever marketing executive Shashank Mehta, The Whole Truth was earlier named 'And Nothing Else'. It offers healthy snacks such as protein bars, peanut butter, muesli, among others, to consumers via its website and ecommerce platforms.
Commenting on the funding, Mehta said, "With this new fundraise.W...
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