India, Aug. 13 -- Women's fashion and apparel brand FASHOR has raised a funding of $5 Mn (INR 41.9 Cr) from Blume Ventures.

The Chennai-based startup plans to deploy the funds for omnichannel expansion, brand building, and strengthening its supply chain.

With this funding, the startup aims to expand its retail presence and open over 100 exclusive brand stores in the coming years, it said in a statement.

Founded by Vikram Kankaria and Priyanka Kankaria in 2017, FASHOR offers trendy Indian and Indo-western clothing for women. The startup aims to capitalise on the women's apparel industry by providing affordable, high-quality products and a variety of design options to customers across India.

FASHOR was among the D2C brands selected for ...