India, April 8 -- D2C snacking brand Eat Better has raised INR 17 Cr (around $2 Mn) in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with other existing investors.

The startup plans to use the fresh capital to expand its product line and scale up business on various quick commerce platforms.

The Jaipur-based startup shot to fame after appearing in Shark Tank's season this year. It also received a commitment of INR 50 Lakh (around $58K) from Namita Thapar, executive director at Emcure Pharmaceutical.

Founded in 2020 by Vidushi Kanoria, Mridula Kanoria and Shaurya Kanoria, Eat Better sells healthy snacks such as dry fruit ladoos, namkeens and nuts and seeds among others.

The startup claims to ...