India, Sept. 10 -- D2C skincare brand Asaya has raised INR 28 Cr (about $3 Mn) in its pre-Series A round led by RPSG Capital. The round also saw participation from existing investors OTP Ventures and Huddle Ventures, and angel investors and Dot & Key cofounders Suyash Saraf and Anisha Agarwal Saraf.

In a statement, the startup said it will use the capital to set up an innovation centre to boost product development. It plans to launch six new products in the next one year.

Founded in 2021 by Neeraj Biyani, Mandeep Singh Bhatia, and Eeti Sharma, Asaya offers skincare products to address hyperpigmentation, dehydration, acne and more. The startup claims to have patented formulations focussed on Indian skin types.

Its product portfolio incl...