India, Dec. 10 -- D2C plant-based nutrition brand Earthful has raised INR 26 Cr (about $3.1 Mn) in its pre-Series A funding round led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels.

The startup plans to use the fresh capital to expand its women-health focused product portfolio, strengthen its team, and scale its omnichannel distribution across India.

Founded by sisters and IIT alumni Veda and Sudha Gogineni in 2020, Earthful sells daily multivitamins, plant proteins, and functional supplements. It is focused on menopausal women's health needs. Its product suite also includes multivitamins for targeted solutions for skin, hair, and sleep.

The startup sells its products via its own website, ecommerce marketpl...