India, Dec. 16 -- D2C haircare brand Moxie Beauty has secured $15 Mn (about INR 136.2 Cr) in its Series A round led by Bessemer Venture Partners. The round also saw participation from Mokobara cofounders Navin Parwal and Sangeet Agarwal, Reckitt's senior vice president and MD of Greater China and North Asia Arjun Purkayastha, existing investors Fireside Ventures, Shantanu Deshpande, Suhasini Sampath, Rohit Kapoor, among others.

The startup plans to use the capital for product innovation and research, hiring talent, and expanding distribution channels.

Launched in November 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty offers a range of hair care products which it claims suit the specific needs of Indian hair textures. It offers 1...