India, Feb. 23 -- D2C fashion brand MyDesignation has raised Rs.40 Cr (about $4.8 Mn) in a Series A funding round co-led by RPSG Capital Ventures and Veltis Capital, with the latter doubling its existing stake. Other existing backers - Multiply Ventures and Dominor Investments - also participated in the round.

The Kerala-based startup is planning to utilise the fresh capital to expand its offline footprint in cities like Chennai, Hyderabad, while further scaling its existing presence in Bengaluru.

Overall, the startup is targeting the launch of eight new stores by the end of 2027 while also launching new product lines. It is also looking to strengthen its senior management via hiring across key roles.

Founded in 2020 by husband-wife du...