India, March 18 -- Broadway, a social commerce startup for D2C brands in the omnichannel space, has secured a strategic investment from Nikhil Kamath and Abhijeet Pai's investment firm Gruhas to expand its retail landscape.

However, the startup did not disclose the financial details of the deal.

Founded in March 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal, Apurva Salarpuria, Broadway bids to ease the omnichannel transition of D2C brands via its super stores.

With the strategic investment, the Mumbai-based startup looks to bolster seamless transition of brands between the online and offline retail experience.

"This partnership will not only provide emerging brands with strategic growth opportunities but also create a more seaml...