India, May 7 -- Kids-focussed D2C snacking brand Troovy has raised INR 20 Cr (around $2.3 Mn) in its pre-Series A funding round led by Fireside Ventures. The round also saw participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital.

With the fresh funds, the startup is looking to expand its market reach by foraying into the quick commerce segment.

"We intend to become the number one player for healthy snacks for kids in India. The incoming funds in this round will be used to grow our sales in quick commerce. It serves as a natural channel for grocery purchases, and we observe a high repeat business," cofounder Aditya Mukherjee said.

Founded in 2021 by husband-wife duo Mukherjee and Mansi Baranwal, Troovy offers ch...