India, Nov. 24 -- D2C beauty and skincare brand FAE Beauty has raised INR 17 Cr (about $2 Mn) in a funding round led by Spring Marketing Capital. The round also saw participation from Titan Capital, Winners Fund, Arihant Patni, and select angel investors.

In a statement, the startup said it will use the funds for product innovation, enter new categories, and strengthen its omnichannel presence by expanding across online marketplaces, quick commerce, and offline retail.

Founded in 2019 by Karishma Kewalramani, FAE Beauty offers beauty and skincare products, focussing on inclusivity and shade diversity for Indian skin tones. The startup claims that its eyes and lips products carry formulations for hydration and anti-pigmentation.

FAE Bea...