India, Jan. 7 -- Beauty and personal care (BPC) startup Antinorm (erstwhile Antithesis) has raised INR 28 Cr ($3.1 Mn) in a seed round led by Fireside Ventures. Existing investors including V3 Ventures and Rukam Capital also participated in the round.

The fresh capital would be deployed to strengthen its multi-channel presence. as well as accelerate its R&D. The startup is also looking to increase its workforce, especially in product, growth, R&D and operations roles.

Besides, the startup also plans to introduce up to seven new product lines across BPC categories.

Founded by ex-Good Capital partner Aparna Sharma in 2024, the Delhi NCR-based BPC brand manufactures beauty and skincare products geared toward skincare routine simplificatio...