India, March 29 -- After failing to scout a buyer for more than a year, D2C beverages brand O'Be Cocktails has shut down operations.

Confirming the development, the startup, in a post on LinkedIn, said, "We regret to inform you that our brand, O' Be Cocktails, is no longer operational. All the love and support we have received over the years kept us moving upward and onward; however, the journey was short-lived yet full of fun and learning for everyone".

Founded in 2019 by Nitesh Prakash, O'Be Cocktails used to sell ready-to-drink cocktails across Bengaluru, Goa and Hyderabad, among six other states. The company had a presence in more than 1,700 wine outlets, and partnered with 22 private distributors.

Backed by the likes of Ola's Bhav...