India, Sept. 16 -- CRED Doubles Down On Luxury

The fintech unicorn has launched new offerings - a cobranded credit card and a concierge service called Sovereign - as well as sharpened its arsenal of personal finance management tools. So, what is CRED's next big bet?

From Perks To Portfolios: The new launches are headlined by Sovereign, an invite-only membership programme that promises access to civilian spaceflight, curated art auctions and early stage investment opportunities. Beyond this, the fintech major has expanded its wealthtech repertoire with gold investments, fixed deposits and comprehensive portfolio management services.

The Master Plan: The fintech unicorn's strategy revolves around capturing HNIs through a unified financia...