India, July 29 -- They say you can't make an omelette without breaking eggs, but in India, we're breaking a lot without making much of anything. Of the 142.77 Bn eggs produced annually, nearly 1% are damaged before they reach any kitchen. That's over a billion eggs wasted every year.

But this is not only about wastage. India's egg consumption is rising fast. The market, already worth over $7.94 Bn in 2025 and is expected to grow at an annual growth rate of 10.31% from 2025 to 2030. Yet, quality hasn't kept up with demand. Around 95% of the industry remains unorganised, supply chains are opaque and quality control is practically non-existent.

Even with brands like Licious, Eggoz, FarmMadeFoods, HenFruit and Dr. Hen in the mix, buying egg...