India, May 10 -- If groceries can reach your doorstep in 10 minutes, why can't drugs? PhonePe harped on this argument when it piloted Pincode into the quick commerce space last month with the promise of round-the-clock delivery. It took off with medicines but soon picked up delivering a host of other items too.

If PhonePe is the first fintech company to hit the quick commerce turf, then Pincode is the first among its quick commerce peers to deliver not just over-the-counter (OTC) drugs, but also prescription medicines. The company has signed up a host of doctors through a third-party arrangement for free consultations. This enables consumers to place orders without a prescription, and Pincode a competitive edge over its quick commerce ri...