India, March 27 -- The hysteria around India's short video apps may not be all that hysterical after all. With the likes of Chingari, Mitron, Trell, Roposo, Bolo Indya, Moj, Josh, MX Takatak and half-a-dozen other apps looking to carve out a piece of the rather massive short video pie, the competition to become the next TikTok is well and truly on.

These apps are riding on massive engagement and user base growth in the past few months. But a recent report on Chingari called into question the validity of this growth. With the game boiling down to views and likes as an analogue for engagement, it's all about numbers, and numbers as we all know don't always tell the full story.

In a recent article, a blogger detailed how he managed to get ...