India, Jan. 20 -- The last decade has truly been the golden era for digital transformation. From using web services for chatting and communication to solving major hurdles, businesses have embraced technology, automation and digital tools in a major way throughout the past 10 years. With the pandemic in 2020, things came to a head. Forced to adopt digital tools in areas thus far unpenetrated by tech, B2B products have come to the fore. Many B2B marketplaces such as IndiaMART, Bizongo, Udaan, Moglix, Power2SME among others have emerged as the trend-setters in the new market.

And with growth and scale comes the responsibility of managing money wisely and spending it in the right areas to earn dividends. The B2B tech market is unique in tha...