India, May 8 -- The Competition Commission of India has notified new rules for determining the "cost" of goods and services to effectively evaluate alleged predatory pricing practices in ecommerce and quick commerce sectors.

Called Competition Commission of India (Determination of Cost of Production) Regulations, 2025, the new norms envisage a "sector-agnostic" framework that is flexible and adaptable to various industries, including the digital economy to assess the "cost of production".

The new norms also allow for case-by-case assessment to enable the CCI to "consider the unique features and evolving dynamics of digital markets when evaluating alleged predatory conduct" instead of prescribing sector-specific metrics.

"Some stakehold...