India, July 25 -- Drools, a brand that has almost become another name for dog food in India, actually sees cats claiming a substantial slice of the revenue pie.

CEO Dr Shashank Sinha said in a fireside chat at Inc42's D2C & Retail Summit on July 25 that the brand's cat food subsidiary, PurePet Cat, has gained exceptional traction in recent times and is now making up 35-40% to the total revenue of the pet food brand.

The market for car food was rather sluggish when the company entered the segment in 2014 as the prices were on the premium side. "One instance I can remember is of a cat parent buying dog food instead, as it was cheaper. To break the mould, we launched our brand PurePet Cat at a price 40% cheaper than the premium variants," ...