India, March 10 -- IPO-bound used car marketplace CARS24 has ventured into the new cars market. With this move, the company aims to simplify the car-buying process by bringing everything under one platform, making it more transparent and efficient, it said in a statement.

Notably, the CARS24 will have an AI-powered video buying experience that provides detailed walkthroughs of a car's interiors, exteriors, features, and real-world performance. The platform will also offer real-time, city-wise on-road prices that include all taxes, insurance, and additional costs.

Customers can compare different models, check safety ratings, explore financing options, and book test drives at home through CARS24's dealer partners. Additionally, the platfo...