India, May 15 -- IPO-bound enterprise tech startup Capillary Technologies has acquired Canada-based martech platform Kognitiv for an undisclosed amount.

In a statement, Capillary said that the deal will enable it to "significantly" expand its global footprint and strengthen its position in the North American market. The acquisition aligns with Capillary's strategy of expansion through mergers and acquisitions, it added.

Capillary will leverage Kognitiv' to enhance its tech stack and consumer engagement, as well as deliver "data-driven personalisation" across the customer lifecycle.

"Kognitiv's expertise in omnichannel loyalty solutions and their presence in North America complements our global expansion strategy," Capillary founder and...