India, July 3 -- When Lionel Messi lands in Kolkata this December, as part of a three-city India tour, a Bengaluru-based startup founder said that he won't be scrambling for tickets or hoping to get a glimpse of the Argentine footballer.

"I will be meeting him in flesh and blood," he said with a smug.

Forging his confidence is a concierge services provider that leverages its network, power and influence to provide the founder with what he desires the most.

Front-row Coldplay concert passes: Check

Last-minute reservations at exclusive resorts: Check

Private Jet: Hmmm. Check

As India's wealthiest increasingly seek not just goods but experiences - personalised, rare, and otherwise inaccessible - a new generation of lifestyle management...