India, March 30 -- When Siddharth Suneja, a serial entrepreneur from New Delhi, became a father in 2019, he met with a dearth of high-quality products for kids in the Indian market.

This was when he knew that he was looking at a significant gap, many parents like him were struggling to get their hands on quality kids' essentials, including lunch boxes, water bottles and backpacks.

Committed to bridging this gap, he joined forces with his brother, Sumit, and launched Rabitat in February 2020.

At the outset, Siddharth's vision to offer a range of safe, high-quality food-contact products, designed for kids between two and eight years of age, fuelled their endeavour. Today, the brand commands 16 SKUs, including tiffin boxes, insulated wate...