India, Sept. 19 -- There's little point chasing business in a crowd scrolling through Instagram reels on stock tips when a startup's core consumers - students - are busy looking for late-night snacks or last-minute stationery on Blinkit or Zepto.

That's the blind spot traditional ad platforms never bridged: they couldn't reach consumers in the real moments of need. And the reason is simple - most digital ads are still generic, fuelled by unreliable third-party cookies. The result: costs spiral, but consumers remain underserved.

This gap is widening even as India's advertising market touches INR 1.64 Lakh Cr, with digital commanding 60% of the pie. Accuracy, privacy, and data ownership remain unresolved questions for marketers. That's wh...