India, March 25 -- Agam Choudhary's entrepreneurial journey began in 2018 with Robotbanao.com, an ecommerce platform for DIY robotics kits. Over the next four years, he gained deep expertise in product sourcing, performance marketing, and supply chain management.

However, the niche market of robotics kits presented scalability challenges. Eventually, Choudhary decided to explore more scalable D2C opportunities.

During his search, he noticed a growing shift toward home decor and indoor plants. He realised that while people love plants, many struggle with their upkeep. According to the founder, most existing solutions at the time focussed either on plants or planters, but very few offered a design-driven experience.

In April 2022, he and...