India, March 29 -- When Priyanka and Akash Mehta welcomed their first child, they found themselves facing a new challenge - keeping their home organised while managing the ever-changing needs of a growing family. Like many Indian households, they struggled with space constraints, overflowing cupboards, and the constant need for functional storage. This led them to realise a broader market gap in India's home organisation space, inspiring them to create Homestrap in 2016.

What started as a simple idea to make storage more efficient soon turned into a full-fledged brand dedicated to offering aesthetically pleasing, smart storage solutions tailored for Indian homes. Today, Homestrap has empowered over four million customers, providing pract...