India, March 27 -- When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their early trials, they encountered a recurring problem - standard polyester socks caused blisters, odor, and discomfort when playing sports or engaging in high-impact activities.

Rather than ignoring the issue, they decided to solve it for the masses, leading to the birth of Heelium in 2017, a D2C performance wear brand built around sustainable, high-quality materials.

Creating Performance-Driven, Sustainable Sportswear

Heelium specialises in bamboo-based performance wear, including socks, towels, and innerwear, offering an alternative to synth...