India, Jan. 29 -- Ever since the Covid-19 pandemic brought the world to its knees in early 2020, a lot changed too quickly. When work from home emerged as the new normal, computer screens became the new conference rooms and dining tables new workstations. Not just this the lines between loungewear and workwear blurred.

The stiff formals we were once used to adorning stopped making sense anymore, and we slipped into something more comfortable yet presentable. Understanding this natural transition away from traditional workwear, many D2C brands emerged to serve a workforce confined within their homes.

While some struck a chord with the generation of staffers working from the comfort of their couches, many perished amid rising cut-throat o...