India, March 21 -- India's Fast-Moving Electrical Goods (FMEG) sector has seen rapid expansion in recent years, driven by urbanisation, infrastructure development, and a growing appetite for consumer electronics. While global giants like Sony, Samsung, and Bose have long dominated the audio and wearables segment, the market lacked trendy, durable, and affordable personal tech products that catered specifically to young Indian consumers.

Recognising this gap, first-generation entrepreneur Rohit Nandwani decided to disrupt the market. In 2019, he launched Hammer Lifestyle, a D2C personal tech brand offering smart, affordable, and stylish products that seamlessly integrate into modern lifestyles. From smart toothbrushes and smart plugs to s...