India, March 28 -- After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his entrepreneurial dream towards a problem that long-awaited a solution - the lack of premium-yet-accessible innerwear in India.

He noticed that underwear or innerwear was often treated as an afterthought in India, despite being an essential part of everyday comfort. Driven by the vision to redefine innerwear as a necessity, he planned to float FREECULTR.

Founded in 2020, the D2C innerwear brand offers high-quality, sustainable, and ultra-soft innerwear designed for both men and women. The startup competes with the likes of reputed...