India, Aug. 28 -- After the rise of hyperlocal deliveries and couriers through 2015 and 2016 came the massive fall. It took out the likes of PepperTap, TinyOwl and others and now nearly five years later, the market seems to be gravitating back to hyperlocal.

India's hyperlocal market is expected to have reached a value of INR 2,306 Cr by the end of 2020. This time around, unlike the hyperlocal bubble of 2016, startups in the hyperlocal space are not only focussing on lowering delivery cost and increasing margins, but also not expanding recklessly. The sector saw massive upheaval in 2016 with over 400 startups recorded and 100+ startups shutting shops.

With supply chain, retail market and out-of-home consumption crippled by the pandemic,...