India, March 29 -- For Priyanka Nawani, makeup was never just about enhancing appearances - it was a form of self-expression and empowerment. As a professional makeup artist, she understood the power of high-quality beauty products but realised that most affordable cosmetic options in India suffered from severe quality issues, while premium brands remained out of reach for many consumers.

This growing disparity in the beauty industry inspired her to team up with Mohit Pardasani to create Flicka Cosmetics, a brand that merges luxury and affordability without compromise.

Catering To An Underserved Market With Quality And Affordability

Founded in 2017, Flicka Cosmetics set out to revolutionise the Indian beauty market with high-performanc...