India, March 27 -- India is the largest producer and consumer of milk and dairy products, with over 85% of Indian families relying on dairy as a staple. However, milk adulteration remains a widespread issue, posing serious risks to food safety and public health. Additionally, chemicals are often used to extend shelf life, and branded dairy products typically travel 500-1,000 km, meaning consumers often end up purchasing milk that is 4-5 days old.

Consumers often struggle to access truly fresh, chemical-free dairy products as intermediaries and long supply chains compromise both purity and nutritional value.

To address this, Sunil Shahi, former CEO of the legacy engineering firm Greaves Cotton, acquired a B2B dairy business in 2022 and t...