India, Jan. 31 -- The sneaker craze, once dominated by iconic drops from brands like Nike, Adidas, and Puma, is no longer just about comfort or sports, it has become a statement, a status symbol for many, if you will. What started as a trend driven by basketball, hip-hop, and streetwear has now become a full-fledged global obsession.
From high-heat collaborations like Travis Scott X Jordan and Yeezy by Kanye West to innovations such as Nike's Air Zoom and Adidas' Ultraboost, global sneaker trends have shaped consumer preferences worldwide, and India is no exception.
The country is experiencing a sneaker revolution, and witnessing global brands capitalising on the trend, a brigade of homegrown shoemakers has formed a beeline to claim the...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.