India, March 26 -- India's fashion landscape is shifting as young consumers seek trendy, high-quality clothing without paying a premium price. While luxury brands cater to a niche audience and mass-market retailers focus on affordability at the expense of quality, there has been a rising demand for stylish, well-made, and budget-friendly clothing.

Recognising this opportunity, Alok Paul and Anusha Chandrashekar founded Berrylush in 2018, a direct-to-consumer (D2C) fashion brand focused on making contemporary global fashion accessible to modern Indian women.

Berrylush is built on the principle that fashion should be both aspirational and affordable. The brand blends high-fashion aesthetics with price-conscious offerings, catering to the ...