India, July 8 -- Can AI Fix VerSe's Broken Notes?

With AI reshaping the Indian content landscape, VerSe Innovation appears to be caught between a rock and a hard place. The parent company of DailyHunt and Josh culled 30% of its workforce in May - not to trim costs but to leverage AI to find its footing in a turbulent market. So, what's cooking at VerSe?

A Desperate Yet Calculated Bid? For VerSe, leveraging AI is a desperate bid to monetise its multiple ventures, bring advertisers, and revive its short-video platform Josh. Not just this, the troubled startup has also been utilising the tech for news curation, generating personalised content recommendations and automating summaries of articles.

VerSe's Revival Strategy: Beyond AI, the co...