India, Aug. 23 -- Every few years, a new headline declares that India's internet economy has finally been "unlocked". But what's quietly unfolding this time around isn't just a milestone, it's a reset. The next billion users aren't just logging in. They're subscribing. They're paying. And more importantly, they're compounding.

This shift isn't loud, but it's foundational. From how India pays to how India aspires, we're seeing deeper signals of change. And the startups that succeed next won't just scale products; they'll reimagine who they're building for, how those users transact, and what true retention looks like in a country this diverse and layered.

India is not saturated. If anything, we've only scratched the surface!

Much of the ...